Producing a brand redesign
For this project we partnered with Blue Griffin Marketing to modernize the Produce GPO brand and set it up for future success in a complex and technically challenging industry. By providing logistical and processing improvements to the farm to table movement Produce GPO fills a critical gap in the produce supply chain. For their tagline, we focused on the outcome: the feeling of "ooh yeah, that's fresh" as soon as you bite into it.
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