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Scenset

Scenset is a San Francisco-based AI-powered luxury travel company specializing in handcrafting 5-star travel experiences.

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Scenset

Services:

Brand, Marketing, Design, Development

Transforming Scenset into a Digital-First Luxury Travel Brand

Scenset approached DeSart Studios with a vision to revolutionize luxury travel through AI-powered personalization. The challenge was threefold: establish a brand identity that could stand alongside century-old luxury travel houses, develop a digital ecosystem that seamlessly blends premium experiences with cutting-edge technology, and create scalable design systems that would support rapid growth. This wasn't just about aesthetic transformation – it was about positioning Scenset at the intersection of tradition and innovation in the luxury travel market.

As an embedded partner, DeSart Studios worked closely with Scenset’s VP of Marketing, aligning design with business strategy. Through rapid iteration and close collaboration, the team was able to execute at both the micro and macro levels, sweating the details while delivering on broader business goals.

– Sheila Grady, VP of Marketing

As an embedded partner, DeSart Studios worked closely with Scenset’s VP of Marketing, aligning design with business strategy. Through rapid iteration and close collaboration, the team was able to execute at both the micro and macro levels, sweating the details while delivering on broader business goals.

– Sheila Grady, VP of Marketing

As an embedded partner, DeSart Studios worked closely with Scenset’s VP of Marketing, aligning design with business strategy. Through rapid iteration and close collaboration, the team was able to execute at both the micro and macro levels, sweating the details while delivering on broader business goals.

– Sheila Grady, VP of Marketing

Branding:

Developed a refined, luxury-inspired brand identity that balances exclusivity with innovation.
Created a comprehensive brand system for seamless application across all customer touchpoints.

Website Design & Development:

Designed and launched an elegant, high-performing website optimized for luxury travelers.
Implemented A/B testing software, increasing conversions by 20%.
Built a robust CMS for scalable content updates, reducing marketing team workload.

Marketing & Content Design:

Designed high-converting email campaigns, landing pages, and digital ads, leading to a 40% increase in engagement.
Developed a dynamic content strategy that personalized travel recommendations based on AI insights.

Presentation & Sales Enablement Design:

Created a visually striking, easy-to-use presentation template for investor and sales pitches.
Standardized brand messaging across all internal and external presentations.

Product & UX/UI Design:

Designed a seamless AI-powered passport upload flow, reducing friction in the booking process.
Refined UI components to enhance luxury aesthetics while improving usability.

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